:
S/Mon Ap 3 -

THE PRUITT P.O.V. -

Karen Brown Dunlap, President of The Poynter Institute, recently interviewed Gary Pruitt, the new Big Boss of the Miami Herald newspaper, who sketched out his agenda.

Among other things
was the following exchange:

Dunlap Question:
What do you see for journalism
in, say, the next 10 years?

Pruitt Response:
Invariably there will be more fragmentation, more sources, more delivery options, delivered at various ways and various times. Newspapers will remain the last mass medium in each of their markets.

+ In other words, he is still conceptualizing the business he moved into from the practice of Law as a one-way dynamic. He talks and we listen.

I decided to give Gary Pruitt a bit of a honeymoon from criticism to begin with because he started out as McClatchy's FA lawyer, which gives him some merit points as a Good Guy.

But I must say that I am somewhat disappointed because he seems so clueless about how the newspaper fits into or can fit into the Media Ecosphere along with the Internet and Blogging.

The key idea he repeats here is "delivered" and "delivery." He's presuming that the public wants to be his target. What if they don't?

:: Pruitt on Poynter ::

...