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THE CIRCULATION POUF -

Jack Shafer pulls this Golden Oldie out of his archives from 2004. And it's worth reviewing in light of more recent events culminating in seemingly sudden cutbacks by the newspaper industry.

He starts by asking if everyone in the newspaper business is inflating their circulation figures.

"Despite the blatant fraud, the newspaper-advertiser industrial complex insists all is well in the newspaper industry."

There may be an obscure link between the circulation issue which Jack Shafer discusses in this piece and the downturn in advertising currently being experienced by the newspapers.

:: Ghost readers ::

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