Tuesday, May 17

Mez: Typing The Right Message -

The Amanda Knox
Apocrypha Multiplies . . .

As Elizabeth Flock at the WaPo types,
monkeys are flying out of her orifices, because she
doesn't actually know anything about Frank Sfarzo.

Flock inhabits an Echo Chamber which is completely disconnected from the Real World. She wouldn't dream of picking up the phone and verifying anything because it might chip her fingernail polish. She wouldn't bother checking with the FBI, because typing isn't dangerous.

She doesn't actually know if Frank Sfarzo has a long criminal record or if he has a history of bilking little old ladies out of their fortunes or if he is a member of the Mafia. Fortunately for her, she obviously doesn't care. After all, it's just typing to her, and that's what she's being paid to do.

Alas for us, this is the kind of
zombie swill that supposedly reputable
American newspapers are publishing today.

And what is the newspaper's excuse?

Laziness, we must presume.

When planning a product launch with their client, advertising agencies often suggest the deployment of a "blogger army" (that's the official jargon) to spread the right message on blogs and social networks.

:: From: Dangerous Blend by Jean-Louis Gassée

...